Director || VP Sales, Software
Joseph C. Casciana
Accomplished 25+ yrs. experienced Sales Leader with consistent performance in Enterprise Software B2B/B2C Solutions and routinely exceeding sales targets.
“I NEVER LOSE, I EITHER WIN OR LEARN”, Nelson Mandela
My Experience
Excellent communication and interpersonal skills as a dynamic team leader, capable of executing in growth companies as well as in highly matrixed organizations; while partnering with enablement, marketing, product, and services teams to deliver a cohesive go-to-market strategy.
GTM Strategy & Planning
- Defined and build territory/account strategies to support current and future expansion
- Hired and managed headcount to ensure proper coverage model
- Transformed business from transactional to subscription-based model & built quota & compensation plans to align with go to market
- Created sales & business development motions to focus on the ideal customer, and aligned with marketing, product & operations teams for execution
Sales Process & Rigor: My operating cadence creates consistency to run the business efficiently, effectively, and professionally with a lead from the front mindset.
-
- Implemented sales methodologies based on MEDDPICC & Value Selling
- Executed a rigorous B.A.R.- “Not where you go drinking* – (Behavior, Activities & Results) process to ensure accountability, discipline, and hygiene, rigor in account/opportunity planning, pipeline building, opportunity progression and forecasting.
Team Building & Talent Development: A coach by nature, always striving to develop team members to maximize their abilities while fostering new leaders.
-
- Top performer in FY22 promoted in FY2023
- Mentored multiple top performers to career advancement to Leadership roles in 2019-2021
- Developed and coached top growth rep in North America and # 2 Globally
- Reversed sales performance of many sellers to become top performers
Professionally Licensed US Soccer Federation Coach
Sales Growth & Execution: Perennial quota achiever & growing revenue across many organizations.
-
- Consistently grew YoY SaaS ARR by avg. 20+% in last 10 years
- Reliably forecasting in the 92+% range.
Icertic Inc.
GM Enterprise Growth – US
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.
03/22 – 01/23
Elegant Themes
Bisinuess Developer
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.
2018
Bloom
Consultant
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.
2017
Extra Space
Lead Marketer
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.
2016
Optimizing Businesses of Every Kind, Every Size. Are You Next?
my Skills
Maecenas a ligula metus. Etiam accumsan, erat ut luctus rhoncus, risus turpis condimentum quam, vel blandit odio augue eu lacus.
- Marketing Strategy
- Business Development
- Business COnsulting
Marketing
- Nullam quis risus eget urna mollis
- Aliquam tincidunt mauris eu.
- Vestibulum auctor dapibus neque.
- Nunc dignissim risus id metus.
- Cras ornare tristique elit.
Business Development
- Nullam quis risus eget urna mollis
- Aliquam tincidunt mauris eu.
- Vestibulum auctor dapibus neque.
- Nunc dignissim risus id metus.
- Cras ornare tristique elit.
Consulting
- Nullam quis risus eget urna mollis
- Aliquam tincidunt mauris eu.
- Vestibulum auctor dapibus neque.
- Nunc dignissim risus id metus.
- Cras ornare tristique elit.
Awards & Education
Risus Metus
Auctor
Vestibulum ac diam sit amet quam vehicula elementum
2010
Lorem Amet
Ipsum Dolor
Vestibulum ac diam sit amet quam vehicula elementum
2010
Honorable Mention
Ornare Elit
Vestibulum ac diam sit amet quam vehicula elementum
2010
University
MBA
Vestibulum ac diam sit amet quam vehicula elementum
2010
I’ve Worked With
2018
Extra
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ante magna, suscipit venenatis lobortis at, consequat quis dolor.
2017
Bloom
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ante magna, suscipit venenatis lobortis at, consequat quis dolor.