Director || VP Sales, Software

Joseph C. Casciana

Accomplished 25+ yrs. experienced Sales Leader with consistent performance in Enterprise Software B2B/B2C Solutions and routinely exceeding sales targets. 

“I NEVER LOSE, I EITHER WIN OR LEARN”, Nelson Mandela

My Experience

Excellent communication and interpersonal skills as a dynamic team leader, capable of executing in growth companies as well as in highly matrixed organizations; while partnering with enablement, marketing, product, and services teams to deliver a cohesive go-to-market strategy.

GTM Strategy & Planning

  • Defined and build territory/account strategies to support current and future expansion
  • Hired and managed headcount to ensure proper coverage model
  • Transformed business from transactional to subscription-based model & built quota & compensation plans to align with go to market
  • Created sales & business development motions to focus on the ideal customer, and aligned with marketing, product & operations teams for execution


Sales Process & Rigor: My operating cadence creates consistency to run the business efficiently, effectively, and professionally with a lead from the front mindset.

    • Implemented sales methodologies based on MEDDPICC & Value Selling
    • Executed a rigorous B.A.R.- “Not where you go drinking* – (Behavior, Activities & Results) process to ensure accountability, discipline, and hygiene, rigor in account/opportunity planning, pipeline building, opportunity progression and forecasting.

Team Building & Talent Development: A coach by nature, always striving to develop team members to maximize their abilities while fostering new leaders.

    • Top performer in FY22 promoted in FY2023
    • Mentored multiple top performers to career advancement to Leadership roles in 2019-2021
    • Developed and coached top growth rep in North America and # 2 Globally
    • Reversed sales performance of many sellers to become top performers
      Professionally Licensed US Soccer Federation Coach

Sales Growth & Execution: Perennial quota achiever & growing revenue across many organizations.

    • Consistently grew YoY SaaS ARR by avg. 20+% in last 10 years
    • Reliably forecasting in the 92+% range. 

Icertic Inc.

GM Enterprise Growth – US

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03/22 – 01/23

Elegant Themes

Bisinuess Developer

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2018

Bloom

Consultant

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2017

Extra Space

Lead Marketer

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2016

Optimizing Businesses of Every Kind, Every Size. Are You Next?

 

my Skills

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  • Marketing Strategy
  • Business Development
  • Business COnsulting

Marketing

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Business Development

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Consulting

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Awards & Education

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2010

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2010

Honorable Mention

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2010

University

MBA

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2010

I’ve Worked With

2018

Extra

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2017

Bloom

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Get In Touch

Ready to Chat?

415-264-6000